Sunday, August 10, 2014

Are You Ready For Rihanna Inc?

IT feels like such an obvious development that it's almost not news, but we'll tell you anyway: Rihanna may be launching a clothing empire. The singer - who has previously collaborated with key fashion and beauty players to lend her name to products - has filed trademark documents in her surname, Fenty, Swagger New York reports, for categories including apparel, lingerie, cosmetics and swimwear.


Perhaps it's a move reminiscent of Beyoncé and Jay Z's attempt to protect their daughter from having her name used to sell someone else's product - rather than any particular plan for expansion - but we can't help but wonder what a Rihanna line would look like.

Her previous collaborations with River Island and with MAC have been nearly-naked and fantastically colourful respectively - and we can presume she won't aim to rival Oscar de la Renta when it comes to modesty if her own style is anything to go by. Previous singers-turned-designers including Jennifer Lopez and Gwen Stefani have had mixed results with their own lines, but a certain Spice Girl is now one of the world's most famous and, crucially, credible designers - so we certainly can't write off anyone with Ms Fenty's style and influence.



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